Stay connected with the new AP News app

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What's New

There’s a new offering from The Associated Press available in the App Store: AP News.

Expanding the reach of content marketing

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What's New

A global approach and an enhanced network of media outlets mark a milestone for our custom content and distribution service. An AP director explains our strategy for this service and the trends she’s seeing in content marketing across the publishing and advertising industries.

Marketers: Stay on brand and connect with consumers

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Industry Trends

It’s a tale as old as the internet: How can advertisers create content that engages potential customers without sacrificing their brand’s integrity? We asked executives from Nativo for their insights.

Preserve reader trust through … native advertising?

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Industry Trends

Not all advertising acts the same way. We spoke with executives at Nativo about best practices for using branded content and how digital publishers can maximize its long-term potential.

Finding the tools to improve journalism

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Industry Trends

The director of digital news projects at The Washington Post answers why he thinks it’s important that media and technology companies work together.

Behind the scenes on our first animated VR experience

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What's New

Last week, we published a 360-degree view into the latest scientific theories on the development of Alzheimer’s disease. Learn more from the lead editor of the project about how animation unlocks new applications for virtual reality.

Delivering data, measured in microseconds

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Industry Trends

Our director of business development looks at how we’ve become an indispensable provider of government financial and macroeconomic data.

Exclusive: Times CEO talks newsroom innovation

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What's New

​​The president and CEO of The New York Times Co. provides insights into the strategy of his company and how the Times is bringing people from different backgrounds together to better position it for the future.​

Making the internet of things work for journalism

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Industry Trends

​Our strategy manager presents a few intriguing ideas for how media companies can incorporate connected devices into their reporting.

Renting rooftops in Rio

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What's New

Our global sports editor, Michael Giarrusso, provides a preview of our Summer Games strategy and explains how content seen on a second screen can offer an enhanced viewing experience for fans.

Why we’re publishing new automated stories about Minor League Baseball

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What's New

Our deputy director of sports products, Barry Bedlan, explains how this change will affect our customers, journalists and readers.

How to make live video work for you

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Industry Trends

We recently hosted a master class for digital news providers on best practices and guidance in the delivery of live video. Find the full recording and excerpted tips in this post.

Bringing the New York Philharmonic to virtual reality

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What's New

We talked with NYC Parks about how it plans to use virtual reality for the first time, and how it hopes VR will attract audiences to its many parks, events and festivals throughout the year.

Introducing our new app, AP News

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What's New

This summer, we’re launching a new app featuring a truly personalized news experience that combines the best features of AP Mobile along with an improved and easy-to-browse interface. Sign up to be among the first to receive access!

Join us for a discussion on native advertising

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Events

Will you be attending the OPS conference this year in New York? Sign up to meet us at the event and make sure to stop by our session focusing on one of the biggest trends in media.

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