Learn how to grow your audience and get noticed

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Industry Trends

Content only matters if people see it. So how can marketers help audiences find their amazing stories? Read how to go from audience development to ownership with Paul Caluori, the global director of AP Digital Services at The Associated Press.

Report: New ways for publishers to capture digital revenue

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Industry Trends

Learn more about how media organizations are capturing digital revenue by reading “Digital monetization for publishers: New ways to capture consumer revenue.”

Q&A: Connecting journalists with knowledgeable, responsive sources

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What's New

We spoke with the CEO and co-founder of ExpertFile, Peter Evans, about how his platform connects journalists with credible sources to help newsrooms create unique, trustworthy content.

Q&A: Informing audiences in smart cities

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What's New

​We spoke with one of the companies behind LinkNYC, a network of digital information kiosks cropping up around New York City, about its content strategy and the success its found in engaging audiences.

E-book: What’s the role of journalists in an era of algorithms?

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Industry Trends

​Learn how the proliferation of algorithms poses new challenges for journalism and how newsrooms can navigate them by reading “The role of journalists in an era of algorithms: A guide to preparing the newsroom for humans and machines.”

Join us at NAB for a discussion on news, privacy and piracy

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Events

Are you attending the NAB Show in Las Vegas? Meet us at booth SL7606​ and make sure to stop by our session focusing on one of the biggest trends in media.

Building sustainable media innovation through “futurecasting”

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Industry Trends

​The Associated Press collaborated with innovation agency Frog Design to imagine the future of the news industry, drive cultural change and embrace innovation.​

Capturing unique perspectives of celebrities

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Industry Trends

​We talked with AP’s music editor, Mesfin Fekadu, about best practices for developing entertainment story ideas and how to make interviewees such as Lady Gaga and George Clooney feel comfortable.

Webinar: Boost your communications strategy

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What's New

In this webinar, we detail how you can best capitalize on future events as part of your communications strategy. Often overlooked, these opportunities can tie your brand to the latest trends and other topics target audiences are researching.

1848 to 2018: AP’s role in the U.S. election process

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What's New

The world of elections is constantly changing as technologies, rules and regulations evolve. While we tap into the experience of our political reporters and the relationships we’ve built with elections officials in all 50 states, we also adapt day in and day out to serve our customers.

Report: How virtual reality will impact journalism

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Industry Trends

​Learn how immersive media requires a new reporting approach and how your newsroom can leverage it by reading “The age of dynamic storytelling: A guide for journalists in a world of immersive 3-D content.”​

Webinar: How to drive video adoption in reporting

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Industry Trends

Looking for best practices to train your staff on the latest technologies? See these five recommendations from our recent webinar ​for developing multimedia narratives.

Producing a tool that will automatically verify UGC

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What's New

​Our director of international development and partnerships explains how we’re using a grant from Google to produce a cloud-based newsroom tool that will combine artificial intelligence with our editorial expertise to automatically source and verify user-generated content.

Master class: Are you ready for AI?

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Industry Trends

Watch our discussion from the GEN Summit on how to incorporate artificial intelligence into your reporting or content, including strategy design tips and a case study on how automation is already being implemented.

E-book: How to build a content strategy for the internet of things

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Industry Trends

We asked leaders around the internet of things ecosystem for their best practices when it comes to delivering content through this still-emerging technology. What we discovered are five concepts to think about when building your own strategy.

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