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Jake Kreinberg

Jake is the text and multimedia product manager at The Associated Press and the former editor of Insights. He previously covered college sports as a reporter for AP and helped design its multi-year strategic plan. Have feedback about the blog? Contact us at insights@ap.org.

Latest posts by Jake

Learn how to grow your audience and get noticed

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Industry Trends

Content only matters if people see it. So how can marketers help audiences find their amazing stories? Read how to go from audience development to ownership with Paul Caluori, the global director of AP Digital Services at The Associated Press.

Capturing unique perspectives of celebrities

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Industry Trends

​We talked with AP’s music editor, Mesfin Fekadu, about best practices for developing entertainment story ideas and how to make interviewees such as Lady Gaga and George Clooney feel comfortable.

Webinar: How to drive video adoption in reporting

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Industry Trends

Looking for best practices to train your staff on the latest technologies? See these five recommendations from our recent webinar ​for developing multimedia narratives.

E-book: Best practices for designing the modern newsroom workflow

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Industry Trends

As newsrooms adapt to the digital era, the systems powering them must also keep pace. Read our e-book to see the four features that optimize the NRCS to help journalists generate revenue from digital sources and keep up with broadcasts.

Webinar: Help Facebook and AP promote authentic storytelling

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What's New

Learn how Facebook and AP are combating misinformation and how news organizations can replicate this initiative in their own reporting to local communities.

Learn how to tell authentic stories and win audiences’ trust

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Industry Trends

​In an era of fake news, building trust between your brand and your audience is more important than ever. Read our e-book and watch our interview on how to tell authentic stories and win audiences’ trust.

Our photo plans for covering the Super Bowl

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What's New

Our acting director of photography, Denis Paquin, shares our strategy for the big game in Houston, including how many photographers and cameras we’ll have on hand, as well as the technology we’ll be using to push images directly to customers.

Embrace change to drive media innovation

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Industry Trends

Professor and media critic Jay Rosen joined us to discuss why employees need to embrace change in order to build a culture of innovation.

Make room for design in your content strategy

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Industry Trends

Industry veteran and consultant Mario García sat down with us ​to explain why news and content designers have become more important as new technologies have emerged.

What does “innovation” mean to you?

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Industry Trends

According to media researcher and consultant Fergus Pitt, reacting to change is a constant in today’s society. We talked with him about how news organizations can get a step ahead.

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