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Jake Kreinberg

Jake is the text and multimedia product manager at The Associated Press and the former editor of Insights. He previously covered college sports as a reporter for AP and helped design its multi-year strategic plan. Have feedback about the blog? Contact us at insights@ap.org.

Latest posts by Jake

A history of media innovation and press freedom

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What's New

The director of our corporate archives recently came across a 1943 speech from our then-general manager that proves especially relevant to the news of today.

Getting started with 360-degree video

Posted in:
Industry Trends

In this second of a two-part series, our lead experimenter with 360-degree video shares the type of equipment we use to produce our immersive stories and the ethics involved in framing them.

Getting the whole picture: Our experience with 360-degree video

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Industry Trends

Nathan Griffiths has traveled the world as AP’s lead experimenter with 360-degree video. In this first of a two-part series, he shares what our strategy with the emerging format has been, why we’re expanding it into breaking news, and what the difference really is between 360-degree video and virtual reality.

Becoming a “tech-literate” journalist

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Industry Trends

ProPublica journalist Julia Angwin shares her thoughts on why stories with data resonate more strongly with audiences.

Going long on fantasy sports coverage

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What's New

​An estimated 57 million people spent a combined $32 billion on fantasy sports in the U.S. and Canada last year, according to the Fantasy Sports Trade Association. Here’s how we’re providing more fantasy coverage for football season and beyond.

Increase audience engagement with interactive visuals

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Industry Trends

How can publishers create a better experience for their audiences? We asked our director of interactive and digital news production to explain how to increase a story’s resonance through a more natural-looking presentation.

The role of research in journalism

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Industry Trends

​We spoke with the director of the Tow Center for Digital Journalism at Columbia University about how research can answer some really important questions for news organizations.​

Finding a “rare breed” of journalists

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Industry Trends

The global news editor of Storyful explains why journalists and technologists need to have interest in each other’s fields in order to create a culture of innovation.

Keeping up with the 24/7 news cycle

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Industry Trends

​With limited resources, keeping up with the 24/7 news cycle can be out of reach. Read how one publisher is driving traffic – and revenue – with stories from AP at no cost.​

Expanding the reach of content marketing

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What's New

A global approach and an enhanced network of media outlets mark a milestone for our custom content and distribution service. An AP director explains our strategy for this service and the trends she’s seeing in content marketing across the publishing and advertising industries.

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