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Jake Kreinberg

Jake is the text and multimedia product manager at The Associated Press and the former editor of Insights. He previously covered college sports as a reporter for AP and helped design its multi-year strategic plan. Have feedback about the blog? Contact us at insights@ap.org.

Latest posts by Jake

Finding the tools to improve journalism

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Industry Trends

The director of digital news projects at The Washington Post answers why he thinks it’s important that media and technology companies work together.

Behind the scenes on our first animated VR experience

Posted in:
What's New

Last week, we published a 360-degree view into the latest scientific theories on the development of Alzheimer’s disease. Learn more from the lead editor of the project about how animation unlocks new applications for virtual reality.

Exclusive: Times CEO talks newsroom innovation

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What's New

​​The president and CEO of The New York Times Co. provides insights into the strategy of his company and how the Times is bringing people from different backgrounds together to better position it for the future.​

Renting rooftops in Rio

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What's New

Our global sports editor, Michael Giarrusso, provides a preview of our Summer Games strategy and explains how content seen on a second screen can offer an enhanced viewing experience for fans.

Why we’re publishing new automated stories about Minor League Baseball

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What's New

Our deputy director of sports products, Barry Bedlan, explains how this change will affect our customers, journalists and readers.

How to make live video work for you

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Industry Trends

We recently hosted a master class for digital news providers on best practices and guidance in the delivery of live video. Find the full recording and excerpted tips in this post.

Bringing the New York Philharmonic to virtual reality

Posted in:
What's New

We talked with NYC Parks about how it plans to use virtual reality for the first time, and how it hopes VR will attract audiences to its many parks, events and festivals throughout the year.

Managing the rise of social channels

Posted in:
Industry Trends

​The co-founder and CEO of NewsWhip explains how increasing amounts of information being shared via social is making it more difficult for companies to understand how their target audiences are communicating.

Developing products for a changing market

Posted in:
Industry Trends

A product director for The Associated Press describes how the increasing pace of industry changes has altered his team’s approach to bringing products to market.

How to turn your brand into a publisher

Posted in:
Industry Trends

Two veterans of the broadcast media industry discuss the goals of corporate newsrooms and how brands can succeed in providing informative content.

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