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Jake Kreinberg

Jake is the text and multimedia product manager at The Associated Press and the former editor of Insights. He previously covered college sports as a reporter for AP and helped design its multi-year strategic plan. Have feedback about the blog? Contact us at insights@ap.org.

Latest posts by Jake

Culture of innovation “not enough” in media

Posted in:
Industry Trends

​A principal researcher at Microsoft Research describes what a culture of innovation means to her and raises questions she thinks media companies should be asking themselves.

A constant in a world of change

Posted in:
What's New

Despite significant technology advancements, foreign correspondents remain the best way of getting accurate, impactful news from overseas. Giovanna Dell’Orto, an associate professor at the University of Minnesota, recently interviewed 61 of them for a new book and shared her insights with us.

Stay “smarter” and “scrappier” in public relations

Posted in:
Industry Trends

We spoke with a senior account executive at Edelman about the changing trends affecting public relations professionals and asked her to test AP’s planning tool to see if it could help grow her clients’ brand exposure. Read her story to see how it held up.

Can local news compete online?

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Industry Trends

An associate professor of economics at Hunter College asks what the benefit is for local news websites when their content is included in aggregators.

7 ways PR pros use AP’s planning tool

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What's New

As new platforms emerge and change the media landscape, public relations professionals are constantly looking for the best approaches for sharing their companies’ messages. See how AP Planner can leverage the power of events to help you tell your brand’s story.

Storytelling with a global audience in mind

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Industry Trends

Our vice president for U.S. news discusses how the coverage and the promotion of news can change when thinking of international viewership.

The unknowns of mobile advertising

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Industry Trends

​A Columbia University business professor says that media organizations are uncomfortable with new advertising technologies because they don’t know what the return on investment will be. But with audiences increasingly on mobile, there’s a huge need to figure it out.​

How we count the votes for the NFL’s top awards

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What's New

Our lead NFL writer explains AP’s role in announcing the winners of eight awards — including the most valuable player — that are presented at the NFL Honors show each year.

Paywalls are not the answer for every media organization

Posted in:
Industry Trends

An assistant professor at the Wharton School says paywalls may not be a viable strategy for every newspaper, and questions the survival of media organizations that cannot find alternative revenue sources.

Deliver story developments faster with “The Latest”

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What's New

Built with digital and mobile in mind, our easy-to-read story format provides AP members quick access to breaking news and an additional option for customers to differentiate their coverage.

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