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Laura Imregi

Laura was the international communications manager for The Associated Press, focusing on generating compelling content and messaging for a variety of platforms to support AP’s strategic objectives.

Latest posts by Laura

Experimenting with live video output to meet customer demand

Posted in:
Industry Trends

“Unquestionably, our customers are wanting and expecting us to produce more live video,” says our head of international video news. “But this isn’t just about volume, they’ve also told us they want greater choice of live in terms of the type of stories we offer them.”

Drones: A unique view on storytelling

Posted in:
What's New

Drones are increasingly becoming part of the newsgathering process, allowing media organizations to capture different perspectives of events and providing them access to new locations.

​Automation: What have we done so far?

Posted in:
What's New

In June 2014, AP started using automation technology to produce U.S. corporate earnings stories. Since then, there has been an ongoing focus on automation in the newsroom. AP Deputy Business Editor Brad Foss discussed the subject at News Xchange in Berlin this week.

Slow news in a complex world

Posted in:
Industry Trends

News Xchange 2015 kicked off in Berlin this morning. The first keynote, entitled “Slow is the New Fast,” looked at one of the roles of journalism in a world where everyone has the tools to be an expert. Given by Jean Philip De Tender of the European Broadcasting Union, the talk raised a number of timely points.