We want to hear from you. Have feedback about the blog? Want to learn more information about a particular topic? We’re happy to get in touch. Please fill out the adjacent form or email us at firstname.lastname@example.org.
About AP Insights
Learn more about media and technology with Insights – join us as we share perspectives from around the industry and provide tips and tricks for how to navigate emerging trends.
To gain a deeper understanding of the evolving world we live in and the people who work with us around the globe, subscribe to Insights and follow us on Twitter and LinkedIn. If you are interested in a particular topic, please use the contact form at the top of the page to reach us directly for more information.
With the recent legalization of marijuana in Canada and the growing impact of the cannabis industry, we sat down with AP’s cannabis beat team editor, Frank Baker, to find out how AP covers such a narrowly focused but widely newsworthy topic.
Content only matters if people see it. So how can marketers help audiences find their amazing stories? Read how to go from audience development to ownership with Paul Caluori, the global director of AP Digital Services at The Associated Press.
Learn how the proliferation of algorithms poses new challenges for journalism and how newsrooms can navigate them by reading “The role of journalists in an era of algorithms: A guide to preparing the newsroom for humans and machines.”
Learn how immersive media requires a new reporting approach and how your newsroom can leverage it by reading “The age of dynamic storytelling: A guide for journalists in a world of immersive 3-D content.”
Watch our discussion from the GEN Summit on how to incorporate artificial intelligence into your reporting or content, including strategy design tips and a case study on how automation is already being implemented.
We asked leaders around the internet of things ecosystem for their best practices when it comes to delivering content through this still-emerging technology. What we discovered are five concepts to think about when building your own strategy.
As newsrooms adapt to the digital era, the systems powering them must also keep pace. Read our e-book to see the four features that optimize the NRCS to help journalists generate revenue from digital sources and keep up with broadcasts.
Learn how artificial intelligence will augment your newsroom and how you can leverage it to your advantage by reading “The future of augmented journalism: A guide for newsrooms in the age of smart machines.”
In an era of fake news, building trust between your brand and your audience is more important than ever. Read our e-book and watch our interview on how to tell authentic stories and win audiences’ trust.