Learn how to grow your audience and get noticed

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Industry Trends

Content only matters if people see it. So how can marketers help audiences find their amazing stories? Read how to go from audience development to ownership with Paul Caluori, the global director of AP Digital Services at The Associated Press.

Learn how to tell authentic stories and win audiences’ trust

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​In an era of fake news, building trust between your brand and your audience is more important than ever. Read our e-book and watch our interview on how to tell authentic stories and win audiences’ trust.

Embrace change to drive media innovation

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Professor and media critic Jay Rosen joined us to discuss why employees need to embrace change in order to build a culture of innovation.

Make room for design in your content strategy

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Industry Trends

Industry veteran and consultant Mario García sat down with us ​to explain why news and content designers have become more important as new technologies have emerged.

Study: News automation by AP increases trading in financial markets

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Industry Trends

​This year, we collaborated with researchers from Stanford University and the University of Washington to evaluate the role of automated journalism in capital markets. The analysis conducted found compelling evidence that automated articles increase firms’ trading volume and liquidity.​

What does “innovation” mean to you?

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Industry Trends

According to media researcher and consultant Fergus Pitt, reacting to change is a constant in today’s society. We talked with him about how news organizations can get a step ahead.

Getting started with 360-degree video

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Industry Trends

In this second of a two-part series, our lead experimenter with 360-degree video shares the type of equipment we use to produce our immersive stories and the ethics involved in framing them.

Getting the whole picture: Our experience with 360-degree video

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Industry Trends

Nathan Griffiths has traveled the world as AP’s lead experimenter with 360-degree video. In this first of a two-part series, he shares what our strategy with the emerging format has been, why we’re expanding it into breaking news, and what the difference really is between 360-degree video and virtual reality.

Becoming a “tech-literate” journalist

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Industry Trends

ProPublica journalist Julia Angwin shares her thoughts on why stories with data resonate more strongly with audiences.

What will voice-enabled internet mean for journalism?

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Industry Trends

As we start communicating with smart devices such as Amazon’s Echo, how will this technology impact news audiences? How will news consumers be able to use voice commands to access stories on demand?

Mining Twitter to bolster your campaign trail coverage

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Industry Trends

Confused about whether you’re using social media effectively to cover this year’s U.S. elections? We asked a News Partnerships Manager at one of the networks we use, Twitter, to provide this list of tips and best practices for using the platform.

Increase audience engagement with interactive visuals

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Industry Trends

How can publishers create a better experience for their audiences? We asked our director of interactive and digital news production to explain how to increase a story’s resonance through a more natural-looking presentation.

The role of research in journalism

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​We spoke with the director of the Tow Center for Digital Journalism at Columbia University about how research can answer some really important questions for news organizations.​

Testing the new Google Jump 360-degree camera

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Industry Trends

We got our hands on Google’s 360-degree video camera during the political conventions this summer, filming the delegates and protestors surrounding them. Here’s our review.

Finding a “rare breed” of journalists

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Industry Trends

The global news editor of Storyful explains why journalists and technologists need to have interest in each other’s fields in order to create a culture of innovation.

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