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Content only matters if people see it. So how can marketers help audiences find their amazing stories? Read how to go from audience development to ownership with Paul Caluori, the global director of AP Digital Services at The Associated Press.
Learn how the proliferation of algorithms poses new challenges for journalism and how newsrooms can navigate them by reading “The role of journalists in an era of algorithms: A guide to preparing the newsroom for humans and machines.”
Learn how immersive media requires a new reporting approach and how your newsroom can leverage it by reading “The age of dynamic storytelling: A guide for journalists in a world of immersive 3-D content.”
Watch our discussion from the GEN Summit on how to incorporate artificial intelligence into your reporting or content, including strategy design tips and a case study on how automation is already being implemented.
We asked leaders around the internet of things ecosystem for their best practices when it comes to delivering content through this still-emerging technology. What we discovered are five concepts to think about when building your own strategy.
As newsrooms adapt to the digital era, the systems powering them must also keep pace. Read our e-book to see the four features that optimize the NRCS to help journalists generate revenue from digital sources and keep up with broadcasts.
Learn how artificial intelligence will augment your newsroom and how you can leverage it to your advantage by reading “The future of augmented journalism: A guide for newsrooms in the age of smart machines.”
In an era of fake news, building trust between your brand and your audience is more important than ever. Read our e-book and watch our interview on how to tell authentic stories and win audiences’ trust.