The vice president of communications and strategy at Mic notices how millennials prefer a more conversational tone because it can feel easier to relate to.
Millennials are interested in the same topics as other generations — it’s the tone that’s important.
At Mic, editors and writers aim to write in a way that feels conversational, vice president of communications and strategy James Allen says. Audiences should be able to relate to the stories they see and read.
“A lot of people are recognizing that and changing their voice and approach,” Allen said.
But changing the tone of storytelling involves more than the newsroom. Sales and technical staffs also need to be on board to make sure a reader or a viewer is receiving the desired experience.
“It’s certainly the voice and the editorial approach, but it’s also a cross-team collaborative culture that encourages interaction between departments that would otherwise sit in their silos,” Allen said.
To see each panelist’s perspective, click here.
Jake is the text and multimedia product manager at The Associated Press and the former editor of Insights. He previously covered college sports as a reporter for AP and helped design its multi-year strategic plan.