Framing stories with mobile in mind

By Jake Kreinberg

Our business editor provides a few questions to think about when writing for audiences on the go.

Editor’s note: We spoke with Lisa Gibbs, AP’s business editor, about the questions she asks when thinking about storytelling for audiences with mobile devices. To hear other perspectives from this series, click here.

How do you frame stories with mobile in mind?

Lisa: The adoption of reading news on a mobile device has been so fast — what do we need to change about what we do that serves that audience more effectively? Is it about what times we’re pushing out news? Is it about the storytelling structures that we’re using to get that news out there? Is there something unique about mobile news that is totally different from the way we’ve told stories and produced content in the past?

Jake Kreinberg

Jake is the text and multimedia product manager at The Associated Press and the former editor of Insights. He previously covered college sports as a reporter for AP and helped design its multi-year strategic plan. Have feedback about the blog? Contact us at

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