Converting audiences into paying customers is core to building a sustainable future for journalism. To provide a broad view of capturing digital revenue — from industry standard paywalls to emerging alternative methods of capturing digital revenue — we spoke with experts and practitioners from news organizations, related startups in the space and the big tech platforms. 

In this report, we look at many of the models being implemented and explored, breaking out best practices where available, highlighting ideas that are still looking for a foothold in the marketplace, and evaluating what experiments haven’t borne fruit and why.