Preserve reader trust through … native advertising?

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Industry Trends

Not all advertising acts the same way. We spoke with executives at Nativo about best practices for using branded content and how digital publishers can maximize its long-term potential.

Finding the tools to improve journalism

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Industry Trends

The director of digital news projects at The Washington Post answers why he thinks it’s important that media and technology companies work together.

Delivering data, measured in microseconds

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Industry Trends

Our director of business development looks at how we’ve become an indispensable provider of government financial and macroeconomic data.

Making the internet of things work for journalism

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Industry Trends

​Our strategy manager presents a few intriguing ideas for how media companies can incorporate connected devices into their reporting.

How to make live video work for you

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Industry Trends

We recently hosted a master class for digital news providers on best practices and guidance in the delivery of live video. Find the full recording and excerpted tips in this post.

Managing the rise of social channels

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Industry Trends

​The co-founder and CEO of NewsWhip explains how increasing amounts of information being shared via social is making it more difficult for companies to understand how their target audiences are communicating.

Branching out in data journalism

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Industry Trends

​Three members of AP’s data journalism team provide a behind-the-scenes look into how they work with the wider editorial team, discover high-impact stories and create new types of content for AP customers.​

The next tool for journalists: artificial intelligence

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AP’s manager of corporate strategy writes how artificial intelligence can help journalists automatically adapt stories to the personalities, moods and locations of their readers.​

Developing products for a changing market

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Industry Trends

A product director for The Associated Press describes how the increasing pace of industry changes has altered his team’s approach to bringing products to market.

How to turn your brand into a publisher

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Industry Trends

Two veterans of the broadcast media industry discuss the goals of corporate newsrooms and how brands can succeed in providing informative content.

Break news faster with a mobile mindset

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Industry Trends

An AP director of operations and former news director explains how adopting a mobile workflow streamlines communications and allows journalists to be productive in the newsroom and on the go.

How broadcasters can stand out amid a sea of content

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Industry Trends

How can broadcasters stand out as new content publishers and platforms emerge and vie for audience attention? The answer seems to be a return to high-quality, unique programming and embracing the cues of your audience.

Culture of innovation “not enough” in media

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Industry Trends

​A principal researcher at Microsoft Research describes what a culture of innovation means to her and raises questions she thinks media companies should be asking themselves.

Making sense of the social web

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Industry Trends

The CEO of NewsWhip explains how artificial intelligence can help newsrooms, agencies and communications professionals spend less time figuring out what audiences are talking about, and more time on crafting an engaging story.

Stay “smarter” and “scrappier” in public relations

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Industry Trends

We spoke with a senior account executive at Edelman about the changing trends affecting public relations professionals and asked her to test AP’s planning tool to see if it could help grow her clients’ brand exposure. Read her story to see how it held up.

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