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The co-founder and CEO of NewsWhip explains how increasing amounts of information being shared via social is making it more difficult for companies to understand how their target audiences are communicating.
Three members of AP’s data journalism team provide a behind-the-scenes look into how they work with the wider editorial team, discover high-impact stories and create new types of content for AP customers.
How can broadcasters stand out as new content publishers and platforms emerge and vie for audience attention? The answer seems to be a return to high-quality, unique programming and embracing the cues of your audience.
The CEO of NewsWhip explains how artificial intelligence can help newsrooms, agencies and communications professionals spend less time figuring out what audiences are talking about, and more time on crafting an engaging story.
We spoke with a senior account executive at Edelman about the changing trends affecting public relations professionals and asked her to test AP’s planning tool to see if it could help grow her clients’ brand exposure. Read her story to see how it held up.