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A Columbia University business professor says that media organizations are uncomfortable with new advertising technologies because they don’t know what the return on investment will be. But with audiences increasingly on mobile, there’s a huge need to figure it out.
With so many entertainment options, audiences are looking for compelling factual content with an emotional connection. Read how to make your documentaries stand out with these tips from our director of digital media and entertainment.
An assistant professor at the Wharton School says paywalls may not be a viable strategy for every newspaper, and questions the survival of media organizations that cannot find alternative revenue sources.
“Al igual que en los EE.UU., la transformación digital ha impactado a todos – las cadenas de TV y radio necesitan más texto y fotos de lo que necesitaban unos años atrás, mientras que los periódicos necesitan más vídeo que nunca,” dice nuestro gerente general para América Latina y el Mercado Hispano.
“Assim como nos EUA, a transformação digital trouxe todos para o mesmo campo de jogo - hoje as emissoras precisam de mais textos e fotos do que alguns anos atrás, enquanto os jornais precisam de mais vídeos do que nunca,” diz o gerente geral da América Latina e Mercados Latinos.
“Just like in the U.S., the digital transformation has brought everyone onto the same playing field – broadcasters need more text and photos than they did a handful of years ago, while newspapers need more video than ever before,” says our general manager of Latin American and Spanish media markets.
A fellow at the Tow Center for Digital Journalism at Columbia University researched the growth of automation in journalism and produced a guide discussing key questions and potential implications of its adoption by media companies.
We talked with executives from media and technology companies to explain the developing relationship between the two industries, which was also a source of discussion at a recent conference at Columbia University’s Tow Center for Digital Journalism.
News Xchange 2015 kicked off in Berlin this morning. The first keynote, entitled “Slow is the New Fast,” looked at one of the roles of journalism in a world where everyone has the tools to be an expert. Given by Jean Philip De Tender of the European Broadcasting Union, the talk raised a number of timely points.