APME-ASNE recap: The role of PACs in campaign finance

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A Stanford University student attended the annual APME-ASNE conference last weekend and reported on a panel discussion on the influence that money has in national politics.

The reasons behind the rise of live video

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Our director of international business development and partnerships explains strategies for using the technology and why audiences are keen on seeing it.

Columbia University: Studies reveal extent of UGC growth

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Researchers at the Tow Center for Digital Journalism at Columbia University share their findings and analysis of new studies looking at how eyewitnesses, media organizations and audiences produce and consume user-generated content.

How to grow a successful media startup in 2015

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The co-founder of Stringr talks with us about her new company’s success and the role it plays in a changing industry.

With content everywhere, the challenge of standing out

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Our global director of mobile products explains the challenges of storytelling in an era of ubiquitous content.​

Audio: An inside look at how AP uses UGC

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We sit down with our social media editor to discuss the growth of user-generated content and how AP incorporates it into its coverage.

Going niche, but at what cost?

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​A Columbia University business professor says that media organizations have an incentive to focus more on marginalized topics so they can better retain their audiences, but doing so takes away important voices from democratic issues.

How one university publication is adapting to the digital era

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Publishing four times per week in print and continuously online, the Baylor Lariat has changed its workflow to train student journalists to meet the demands of a 24/7 news cycle.

Content marketing: Mundane or memorable?

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Consumers love a good story, but can businesses create the right kind of content to connect with them?

A new dimension of storytelling

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​Virtual reality provides a 360-degree view of the story and breaks both physical and economic barriers, says AP’s manager of strategy and corporate development.

How can news organizations collaborate across borders?

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In this guest post from Harvard’s Shorenstein Center and Journalist’s Resource, we discuss how to structure global news collaborations, as well as a bonus tip for reporters on how to interpret polls.

#APMillennials: Engaging the next generation

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Six media professionals from varying backgrounds provide their perspectives on what types of content generate the most engagement with the biggest — and most sought-after — generation.

#APMillennials: Distribution is key

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After explaining what content creates the most engagement, our panel describes what companies can do today to reach millennials in the channels they access most.

#APMillennials: Where do we go from here?

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In our final segment, we ask our panel what companies can do going forward to reach millennials and new audiences.

#APMillennials: Be where the audience is

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Our former vice president and managing editor explains how millennials are part of a larger digital transformation.

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