What do changing demographics mean for news consumption?

By Jake Kreinberg

An AP director says media organizations need to take note of the growing diversity in the communities they serve.

Editor’s note: We spoke with Paul Cheung, director of interactive and digital news production for The Associated Press, about the shift in the types of audiences consuming media. To hear other perspectives from this series, click here.

What do changing demographics mean for news consumption?

Paul: A lot of the traditional legacy media really cater to the affluent, white, male American, when we know for a fact that more than 50 percent of Americans by 2050 will be a person of color. How do they look at news?

So I think it’s time for the media to go back out to the community again and really ask ourselves, “What community do we exist in, and how do we engage with that community?”

Jake Kreinberg

Jake is the text and multimedia product manager at The Associated Press and the former editor of Insights. He previously covered college sports as a reporter for AP and helped design its multi-year strategic plan. Have feedback about the blog? Contact us at insights@ap.org.

insights, strategy series 2015