With content everywhere, the challenge of standing out
Our global director of mobile products explains the challenges of storytelling in an era of ubiquitous content.
We want to hear from you. Have feedback about the blog? Want to learn more information about a particular topic? We’re happy to get in touch. Please fill out the adjacent form or email us at insights@ap.org.
Learn more about media and technology with Insights – join us as we share perspectives from around the industry and provide tips and tricks for how to navigate emerging trends.
To gain a deeper understanding of the evolving world we live in and the people who work with us around the globe, subscribe to Insights and follow us on Twitter and LinkedIn. If you are interested in a particular topic, please use the contact form at the top of the page to reach us directly for more information.
Our global director of mobile products explains the challenges of storytelling in an era of ubiquitous content.
Editor’s note: We spoke with Michael Boord, the global director of mobile products for The Associated Press, about the challenge of audiences seeing quality news reporting in a rising sea of content. To hear other perspectives from this series, click here.
With content everywhere, how can you stand out?
Michael: I think the big overarching question for news organizations — for content providers in general — is, “What’s the value of content?” Content’s ubiquitous now, and we need to show that what we do is really important for the greater good, for democracy and for giving people true understanding of really complicated subjects. How do we tell the story the way that it needs to be told, and make money off of it? I think that’s the greatest challenge that we face.
Jake is the text and multimedia product manager at The Associated Press and the former editor of Insights. He previously covered college sports as a reporter for AP and helped design its multi-year strategic plan.