With content everywhere, the challenge of standing out

By Jake Kreinberg

Our global director of mobile products explains the challenges of storytelling in an era of ubiquitous content.

Editor’s note: We spoke with Michael Boord, the global director of mobile products for The Associated Press, about the challenge of audiences seeing quality news reporting in a rising sea of content. To hear other perspectives from this series, click here.


With content everywhere, how can you stand out?

Michael: I think the big overarching question for news organizations — for content providers in general — is, “What’s the value of content?” Content’s ubiquitous now, and we need to show that what we do is really important for the greater good, for democracy and for giving people true understanding of really complicated subjects. How do we tell the story the way that it needs to be told, and make money off of it? I think that’s the greatest challenge that we face.


Jake Kreinberg

Jake is the text and multimedia product manager at The Associated Press and the former editor of Insights. He previously covered college sports as a reporter for AP and helped design its multi-year strategic plan. Have feedback about the blog? Contact us at insights@ap.org.

Tags:
insights, strategy series 2015