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Content only matters if people see it. So how can marketers help audiences find their amazing stories? Read how to go from audience development to ownership with Paul Caluori, the global director of AP Digital Services at The Associated Press.
In an era of fake news, building trust between your brand and your audience is more important than ever. Read our e-book and watch our interview on how to tell authentic stories and win audiences’ trust.
Our acting director of photography, Denis Paquin, shares our strategy for the big game in Houston, including how many photographers and cameras we’ll have on hand, as well as the technology we’ll be using to push images directly to customers.
This year, we collaborated with researchers from Stanford University and the University of Washington to evaluate the role of automated journalism in capital markets. The analysis conducted found compelling evidence that automated articles increase firms’ trading volume and liquidity.
Nathan Griffiths has traveled the world as AP’s lead experimenter with 360-degree video. In this first of a two-part series, he shares what our strategy with the emerging format has been, why we’re expanding it into breaking news, and what the difference really is between 360-degree video and virtual reality.
An estimated 57 million people spent a combined $32 billion on fantasy sports in the U.S. and Canada last year, according to the Fantasy Sports Trade Association. Here’s how we’re providing more fantasy coverage for football season and beyond.
Confused about whether you’re using social media effectively to cover this year’s U.S. elections? We asked a News Partnerships Manager at one of the networks we use, Twitter, to provide this list of tips and best practices for using the platform.