Expanding the reach of content marketing

Posted in:
What's New

A global approach and an enhanced network of media outlets mark a milestone for our custom content and distribution service. An AP director explains our strategy for this service and the trends she’s seeing in content marketing across the publishing and advertising industries.

Marketers: Stay on brand and connect with consumers

Posted in:
Industry Trends

It’s a tale as old as the internet: How can advertisers create content that engages potential customers without sacrificing their brand’s integrity? We asked executives from Nativo for their insights.

Preserve reader trust through … native advertising?

Posted in:
Industry Trends

Not all advertising acts the same way. We spoke with executives at Nativo about best practices for using branded content and how digital publishers can maximize its long-term potential.

Finding the tools to improve journalism

Posted in:
Industry Trends

The director of digital news projects at The Washington Post answers why he thinks it’s important that media and technology companies work together.

Behind the scenes on our first animated VR experience

Posted in:
What's New

Last week, we published a 360-degree view into the latest scientific theories on the development of Alzheimer’s disease. Learn more from the lead editor of the project about how animation unlocks new applications for virtual reality.

Delivering data, measured in microseconds

Posted in:
Industry Trends

Our director of business development looks at how we’ve become an indispensable provider of government financial and macroeconomic data.

Exclusive: Times CEO talks newsroom innovation

Posted in:
What's New

​​The president and CEO of The New York Times Co. provides insights into the strategy of his company and how the Times is bringing people from different backgrounds together to better position it for the future.​

Making the internet of things work for journalism

Posted in:
Industry Trends

​Our strategy manager presents a few intriguing ideas for how media companies can incorporate connected devices into their reporting.

Renting rooftops in Rio

Posted in:
What's New

Our global sports editor, Michael Giarrusso, provides a preview of our Summer Games strategy and explains how content seen on a second screen can offer an enhanced viewing experience for fans.

Why we’re publishing new automated stories about Minor League Baseball

Posted in:
What's New

Our deputy director of sports products, Barry Bedlan, explains how this change will affect our customers, journalists and readers.

How to make live video work for you

Posted in:
Industry Trends

We recently hosted a master class for digital news providers on best practices and guidance in the delivery of live video. Find the full recording and excerpted tips in this post.

Bringing the New York Philharmonic to virtual reality

Posted in:
What's New

We talked with NYC Parks about how it plans to use virtual reality for the first time, and how it hopes VR will attract audiences to its many parks, events and festivals throughout the year.

Managing the rise of social channels

Posted in:
Industry Trends

​The co-founder and CEO of NewsWhip explains how increasing amounts of information being shared via social is making it more difficult for companies to understand how their target audiences are communicating.

Branching out in data journalism

Posted in:
Industry Trends

​Three members of AP’s data journalism team provide a behind-the-scenes look into how they work with the wider editorial team, discover high-impact stories and create new types of content for AP customers.​

Celebrating 100 years of the Pulitzer Prize

Posted in:
What's New

Honored. Humbled. Respectful.​ These are among the thoughts of AP journalists who captured our industry’s most prestigious award. We looked through our archives to see what a few had to say about what the award meant (or didn’t mean) to them.

More posts