7 ways PR pros use AP’s planning tool

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What's New

As new platforms emerge and change the media landscape, public relations professionals are constantly looking for the best approaches for sharing their companies’ messages. See how AP Planner can leverage the power of events to help you tell your brand’s story.

Academic collaboration spurs media innovation

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What's New

A new virtual reality project highlights the benefits of media organizations working with academics to apply research from the classroom and form new and innovative business strategies.

Storytelling with a global audience in mind

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Industry Trends

Our vice president for U.S. news discusses how the coverage and the promotion of news can change when thinking of international viewership.

The unknowns of mobile advertising

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Industry Trends

​A Columbia University business professor says that media organizations are uncomfortable with new advertising technologies because they don’t know what the return on investment will be. But with audiences increasingly on mobile, there’s a huge need to figure it out.​

Documentaries are back

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Industry Trends

With so many entertainment options, audiences are looking for compelling factual content with an emotional connection. Read how to make your documentaries stand out with these tips from our director of digital media and entertainment.

How we count the votes for the NFL’s top awards

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What's New

Our lead NFL writer explains AP’s role in announcing the winners of eight awards — including the most valuable player — that are presented at the NFL Honors show each year.

Paywalls are not the answer for every media organization

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Industry Trends

An assistant professor at the Wharton School says paywalls may not be a viable strategy for every newspaper, and questions the survival of media organizations that cannot find alternative revenue sources.

Deliver story developments faster with “The Latest”

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What's New

Built with digital and mobile in mind, our easy-to-read story format provides AP members quick access to breaking news and an additional option for customers to differentiate their coverage.

A “digital transformation” in Latin America

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Industry Trends

“Just like in the U.S., the digital transformation has brought everyone onto the same playing field – broadcasters need more text and photos than they did a handful of years ago, while newspapers need more video than ever before,” says our general manager of Latin American and Spanish media markets.

A field guide for understanding automated journalism

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Industry Trends

A fellow at the Tow Center for Digital Journalism at Columbia University researched the growth of automation in journalism and produced a guide discussing key questions and potential implications of its adoption by media companies.

Top stories of 2015

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What's New

​It’s 2016; can you believe it? Take one last look at the stories that made headlines in 2015 with our year-in-review video that played in Times Square on New Year’s Eve.​

Grow digital revenue with health content

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What's New

The president of publisher and advertiser solutions at Healthgrades, the leading website for guiding readers to the right health care, explains the reasons behind the explosive growth in interest in health content and how publishers can benefit from the combination of Healthgrades’ proprietary health content and AP’s timely news.

The growth of virtual reality in journalism

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Events

Listen to editors from The Associated Press and RYOT News speak about the benefits virtual reality provides to viewers and the 360-degree experience the two organizations made about a migrant camp in northern France.

Meeting changing demands for archive content

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What's New

Our director of international archives explains how archive content is now being used in different forms of storytelling, and why we’re adding additional footage from China and Brazil.

How to build a video pitch reel with licensed content

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What's New

Our director of digital media and entertainment explains how video producers can save time and money preparing pitches to programming executives. She also provides examples of some common pitfalls to avoid.

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