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As new platforms emerge and change the media landscape, public relations professionals are constantly looking for the best approaches for sharing their companies’ messages. See how AP Planner can leverage the power of events to help you tell your brand’s story.
A Columbia University business professor says that media organizations are uncomfortable with new advertising technologies because they don’t know what the return on investment will be. But with audiences increasingly on mobile, there’s a huge need to figure it out.
With so many entertainment options, audiences are looking for compelling factual content with an emotional connection. Read how to make your documentaries stand out with these tips from our director of digital media and entertainment.
An assistant professor at the Wharton School says paywalls may not be a viable strategy for every newspaper, and questions the survival of media organizations that cannot find alternative revenue sources.
“Just like in the U.S., the digital transformation has brought everyone onto the same playing field – broadcasters need more text and photos than they did a handful of years ago, while newspapers need more video than ever before,” says our general manager of Latin American and Spanish media markets.
A fellow at the Tow Center for Digital Journalism at Columbia University researched the growth of automation in journalism and produced a guide discussing key questions and potential implications of its adoption by media companies.
The president of publisher and advertiser solutions at Healthgrades, the leading website for guiding readers to the right health care, explains the reasons behind the explosive growth in interest in health content and how publishers can benefit from the combination of Healthgrades’ proprietary health content and AP’s timely news.
Listen to editors from The Associated Press and RYOT News speak about the benefits virtual reality provides to viewers and the 360-degree experience the two organizations made about a migrant camp in northern France.
Our director of digital media and entertainment explains how video producers can save time and money preparing pitches to programming executives. She also provides examples of some common pitfalls to avoid.