Tag: “#APMillennials ”

#APMillennials: Engaging the next generation

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Industry Trends

Six media professionals from varying backgrounds provide their perspectives on what types of content generate the most engagement with the biggest — and most sought-after — generation.

#APMillennials: Distribution is key

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Industry Trends

After explaining what content creates the most engagement, our panel describes what companies can do today to reach millennials in the channels they access most.

#APMillennials: Where do we go from here?

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Industry Trends

In our final segment, we ask our panel what companies can do going forward to reach millennials and new audiences.

#APMillennials: Be where the audience is

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Industry Trends

Our former vice president and managing editor explains how millennials are part of a larger digital transformation.

#APMillennials: Get social

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Industry Trends

The executive director of the American Press Institute says publishers are now watching conversations on social media and creating content that fits the discussion.

#APMillennials: The social (issues) generation

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Industry Trends

An associate editor at Mashable says millennials want to see media organizations take a stand for the communal good and present stories in alternative formats.

#APMillennials: What do you talk about at dinner?

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Industry Trends

The vice president of communications and strategy at Mic notices how millennials prefer a more conversational tone because it can feel easier to relate to.

#APMillennials: The importance of segmentation

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Industry Trends

An assistant professor of strategic communications at the Missouri School of Journalism explains the need for experimentation in the newsroom in order to increase engagement with audiences across platforms.

#APMillennials: Are younger audiences really different?

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Industry Trends

The senior executive producer of CBSNews.com says millennials are similar to other generations in terms of their preferences for news — the difference is how they receive it.