Tag: “content services ”

Learn how to grow your audience and get noticed

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Industry Trends

Content only matters if people see it. So how can marketers help audiences find their amazing stories? Read how to go from audience development to ownership with Paul Caluori, the global director of AP Digital Services at The Associated Press.

Learn how to tell authentic stories and win audiences’ trust

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Industry Trends

​In an era of fake news, building trust between your brand and your audience is more important than ever. Read our e-book and watch our interview on how to tell authentic stories and win audiences’ trust.

Getting started with 360-degree video

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Industry Trends

In this second of a two-part series, our lead experimenter with 360-degree video shares the type of equipment we use to produce our immersive stories and the ethics involved in framing them.

Getting the whole picture: Our experience with 360-degree video

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Industry Trends

Nathan Griffiths has traveled the world as AP’s lead experimenter with 360-degree video. In this first of a two-part series, he shares what our strategy with the emerging format has been, why we’re expanding it into breaking news, and what the difference really is between 360-degree video and virtual reality.

Testing the new Google Jump 360-degree camera

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Industry Trends

We got our hands on Google’s 360-degree video camera during the political conventions this summer, filming the delegates and protestors surrounding them. Here’s our review.

Expanding the reach of content marketing

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What's New

A global approach and an enhanced network of media outlets mark a milestone for our custom content and distribution service. An AP director explains our strategy for this service and the trends she’s seeing in content marketing across the publishing and advertising industries.

Marketers: Stay on brand and connect with consumers

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Industry Trends

It’s a tale as old as the internet: How can advertisers create content that engages potential customers without sacrificing their brand’s integrity? We asked executives from Nativo for their insights.

Preserve reader trust through … native advertising?

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Industry Trends

Not all advertising acts the same way. We spoke with executives at Nativo about best practices for using branded content and how digital publishers can maximize its long-term potential.

Behind the scenes on our first animated VR experience

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What's New

Last week, we published a 360-degree view into the latest scientific theories on the development of Alzheimer’s disease. Learn more from the lead editor of the project about how animation unlocks new applications for virtual reality.

Bringing the New York Philharmonic to virtual reality

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What's New

We talked with NYC Parks about how it plans to use virtual reality for the first time, and how it hopes VR will attract audiences to its many parks, events and festivals throughout the year.

How to turn your brand into a publisher

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Industry Trends

Two veterans of the broadcast media industry discuss the goals of corporate newsrooms and how brands can succeed in providing informative content.

New film brings sense of movement to virtual reality

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What's New

“The Second Line” is the first virtual reality story in the industry to incorporate 360-degree video cameras that move on their own, producing a better, more natural experience for viewers. This article provides a behind-the-scenes look at how we produced the film with RYOT and Spherica.

Documentaries are back

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Industry Trends

With so many entertainment options, audiences are looking for compelling factual content with an emotional connection. Read how to make your documentaries stand out with these tips from our director of digital media and entertainment.

The growth of virtual reality in journalism

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Events

Listen to editors from The Associated Press and RYOT News speak about the benefits virtual reality provides to viewers and the 360-degree experience the two organizations made about a migrant camp in northern France.

How we made our first hard-news VR film

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What's New

A former AP video journalist provides a behind-the-scenes perspective of “Seeking Home” and discusses the strategy behind the virtual reality experience.

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