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We spoke with one of the companies behind LinkNYC, a network of digital information kiosks cropping up around New York City, about its content strategy and the success its found in engaging audiences.
A global approach and an enhanced network of media outlets mark a milestone for our custom content and distribution service. An AP director explains our strategy for this service and the trends she’s seeing in content marketing across the publishing and advertising industries.
Three members of AP’s data journalism team provide a behind-the-scenes look into how they work with the wider editorial team, discover high-impact stories and create new types of content for AP customers.
With so many entertainment options, audiences are looking for compelling factual content with an emotional connection. Read how to make your documentaries stand out with these tips from our director of digital media and entertainment.
“Just like in the U.S., the digital transformation has brought everyone onto the same playing field – broadcasters need more text and photos than they did a handful of years ago, while newspapers need more video than ever before,” says our general manager of Latin American and Spanish media markets.
Our director of digital media and entertainment explains how video producers can save time and money preparing pitches to programming executives. She also provides examples of some common pitfalls to avoid.