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Content only matters if people see it. So how can marketers help audiences find their amazing stories? Read how to go from audience development to ownership with Paul Caluori, the global director of AP Digital Services at The Associated Press.
We spoke with one of the companies behind LinkNYC, a network of digital information kiosks cropping up around New York City, about its content strategy and the success its found in engaging audiences.
Learn how the proliferation of algorithms poses new challenges for journalism and how newsrooms can navigate them by reading “The role of journalists in an era of algorithms: A guide to preparing the newsroom for humans and machines.”
Learn how immersive media requires a new reporting approach and how your newsroom can leverage it by reading “The age of dynamic storytelling: A guide for journalists in a world of immersive 3-D content.”
We asked leaders around the internet of things ecosystem for their best practices when it comes to delivering content through this still-emerging technology. What we discovered are five concepts to think about when building your own strategy.
We collaborated with Cortico, a media analytics nonprofit recently launched from the Laboratory for Social Machines at the MIT Media Lab, to analyze the level of attention the president has given to certain issues on Twitter, as well as how other users have responded.
In an era of fake news, building trust between your brand and your audience is more important than ever. Read our e-book and watch our interview on how to tell authentic stories and win audiences’ trust.
Nathan Griffiths has traveled the world as AP’s lead experimenter with 360-degree video. In this first of a two-part series, he shares what our strategy with the emerging format has been, why we’re expanding it into breaking news, and what the difference really is between 360-degree video and virtual reality.
How can publishers create a better experience for their audiences? We asked our director of interactive and digital news production to explain how to increase a story’s resonance through a more natural-looking presentation.
A global approach and an enhanced network of media outlets mark a milestone for our custom content and distribution service. An AP director explains our strategy for this service and the trends she’s seeing in content marketing across the publishing and advertising industries.