Tag: “multimedia ”

Learn how to grow your audience and get noticed

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Industry Trends

Content only matters if people see it. So how can marketers help audiences find their amazing stories? Read how to go from audience development to ownership with Paul Caluori, the global director of AP Digital Services at The Associated Press.

Q&A: Informing audiences in smart cities

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What's New

​We spoke with one of the companies behind LinkNYC, a network of digital information kiosks cropping up around New York City, about its content strategy and the success its found in engaging audiences.

E-book: What’s the role of journalists in an era of algorithms?

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Industry Trends

​Learn how the proliferation of algorithms poses new challenges for journalism and how newsrooms can navigate them by reading “The role of journalists in an era of algorithms: A guide to preparing the newsroom for humans and machines.”

Capturing unique perspectives of celebrities

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Industry Trends

​We talked with AP’s music editor, Mesfin Fekadu, about best practices for developing entertainment story ideas and how to make interviewees such as Lady Gaga and George Clooney feel comfortable.

Report: How virtual reality will impact journalism

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Industry Trends

​Learn how immersive media requires a new reporting approach and how your newsroom can leverage it by reading “The age of dynamic storytelling: A guide for journalists in a world of immersive 3-D content.”​

E-book: How to build a content strategy for the internet of things

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Industry Trends

We asked leaders around the internet of things ecosystem for their best practices when it comes to delivering content through this still-emerging technology. What we discovered are five concepts to think about when building your own strategy.

Using artificial intelligence to produce news insights

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What's New

We collaborated with Cortico, a media analytics nonprofit recently launched from the Laboratory for Social Machines at the MIT Media Lab, to analyze the level of attention the president has given to certain issues on Twitter, as well as how other users have responded.

Learn how to tell authentic stories and win audiences’ trust

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Industry Trends

​In an era of fake news, building trust between your brand and your audience is more important than ever. Read our e-book and watch our interview on how to tell authentic stories and win audiences’ trust.

Getting started with 360-degree video

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Industry Trends

In this second of a two-part series, our lead experimenter with 360-degree video shares the type of equipment we use to produce our immersive stories and the ethics involved in framing them.

Getting the whole picture: Our experience with 360-degree video

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Industry Trends

Nathan Griffiths has traveled the world as AP’s lead experimenter with 360-degree video. In this first of a two-part series, he shares what our strategy with the emerging format has been, why we’re expanding it into breaking news, and what the difference really is between 360-degree video and virtual reality.

Divided America: Our guide to the fracturing of a nation

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What's New

​Ahead of the general election on Nov. 8, we’ve compiled all of the stories, visuals and interactive elements from our Divided America series this year.

Increase audience engagement with interactive visuals

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Industry Trends

How can publishers create a better experience for their audiences? We asked our director of interactive and digital news production to explain how to increase a story’s resonance through a more natural-looking presentation.

Adapting radio to a digital era

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Industry Trends

As the amount of time adults spend listening to over-the-air radio continues to slip, broadcasters will have to embrace the medium causing so much change in the first place: the internet.

Expanding the reach of content marketing

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What's New

A global approach and an enhanced network of media outlets mark a milestone for our custom content and distribution service. An AP director explains our strategy for this service and the trends she’s seeing in content marketing across the publishing and advertising industries.

Renting rooftops in Rio

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What's New

Our global sports editor, Michael Giarrusso, provides a preview of our Summer Games strategy and explains how content seen on a second screen can offer an enhanced viewing experience for fans.

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