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We spoke with a senior account executive at Edelman about the changing trends affecting public relations professionals and asked her to test AP’s planning tool to see if it could help grow her clients’ brand exposure. Read her story to see how it held up.
As new platforms emerge and change the media landscape, public relations professionals are constantly looking for the best approaches for sharing their companies’ messages. See how AP Planner can leverage the power of events to help you tell your brand’s story.