Tag: “planner ”

Q&A: Connecting journalists with knowledgeable, responsive sources

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What's New

We spoke with the CEO and co-founder of ExpertFile, Peter Evans, about how his platform connects journalists with credible sources to help newsrooms create unique, trustworthy content.

Stay “smarter” and “scrappier” in public relations

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Industry Trends

We spoke with a senior account executive at Edelman about the changing trends affecting public relations professionals and asked her to test AP’s planning tool to see if it could help grow her clients’ brand exposure. Read her story to see how it held up.

7 ways PR pros use AP’s planning tool

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What's New

As new platforms emerge and change the media landscape, public relations professionals are constantly looking for the best approaches for sharing their companies’ messages. See how AP Planner can leverage the power of events to help you tell your brand’s story.

What we learned at ONA from a conference “newbie”

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Events

A first-time AP attendee reveals his highlights from #ONA15.