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A Columbia University business professor says that media organizations are uncomfortable with new advertising technologies because they don’t know what the return on investment will be. But with audiences increasingly on mobile, there’s a huge need to figure it out.
An assistant professor at the Wharton School says paywalls may not be a viable strategy for every newspaper, and questions the survival of media organizations that cannot find alternative revenue sources.
A Columbia University business professor says that media organizations have an incentive to focus more on marginalized topics so they can better retain their audiences, but doing so takes away important voices from democratic issues.