We want to hear from you. Have feedback about the blog? Want to learn more information about a particular topic? We’re happy to get in touch. Please fill out the adjacent form or email us at firstname.lastname@example.org.
About AP Insights
Learn more about media and technology with Insights – join us as we share perspectives from around the industry and provide tips and tricks for how to navigate emerging trends.
To gain a deeper understanding of the evolving world we live in and the people who work with us around the globe, subscribe to Insights and follow us on Twitter and LinkedIn. If you are interested in a particular topic, please use the contact form at the top of the page to reach us directly for more information.
A Columbia University business professor says that media organizations are uncomfortable with new advertising technologies because they don’t know what the return on investment will be. But with audiences increasingly on mobile, there’s a huge need to figure it out.
An assistant professor at the Wharton School says paywalls may not be a viable strategy for every newspaper, and questions the survival of media organizations that cannot find alternative revenue sources.
A Columbia University business professor says that media organizations have an incentive to focus more on marginalized topics so they can better retain their audiences, but doing so takes away important voices from democratic issues.