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How can broadcasters stand out as new content publishers and platforms emerge and vie for audience attention? The answer seems to be a return to high-quality, unique programming and embracing the cues of your audience.
“The Second Line” is the first virtual reality story in the industry to incorporate 360-degree video cameras that move on their own, producing a better, more natural experience for viewers. This article provides a behind-the-scenes look at how we produced the film with RYOT and Spherica.
With so many entertainment options, audiences are looking for compelling factual content with an emotional connection. Read how to make your documentaries stand out with these tips from our director of digital media and entertainment.
“Unquestionably, our customers are wanting and expecting us to produce more live video,” says our head of international video news. “But this isn’t just about volume, they’ve also told us they want greater choice of live in terms of the type of stories we offer them.”
“Just like in the U.S., the digital transformation has brought everyone onto the same playing field – broadcasters need more text and photos than they did a handful of years ago, while newspapers need more video than ever before,” says our general manager of Latin American and Spanish media markets.
Listen to editors from The Associated Press and RYOT News speak about the benefits virtual reality provides to viewers and the 360-degree experience the two organizations made about a migrant camp in northern France.
Our director of digital media and entertainment explains how video producers can save time and money preparing pitches to programming executives. She also provides examples of some common pitfalls to avoid.