The senior vice president of business development at Shutterstock explains how AP content will benefit his customers.
Editor’s note: This post originally appeared on shutterstock.com and has been reprinted with permission from the author.
The Associated Press is the most trusted independent global news organization delivering fast and unbiased breaking news to us from all over the world. We are excited to announce a multiyear U.S. distribution agreement between Shutterstock and AP, adding more than 3,000 breaking news, sports, and entertainment images and video clips daily, as well as 30 million images and nearly two million video clips from AP’s visual archive to Shutterstock’s Premier platform.
More than half the world’s population sees news on any given day from AP, founded in 1846, and its collection of remarkable archival imagery has reached almost every corner of the world.
“With this relationship, AP gets the benefits of adding Shutterstock’s sales and marketing reach into the U.S. segments that AP has not traditionally served.” said AP Senior Vice President Dave Gwizdowski. “AP’s worldwide prominence in news content and Shutterstock’s strength in technology and visual content discovery makes us a formidable player in the market.”
Starting next month, Shutterstock’s enterprise customers in the U.S. will have access to AP’s editorial imagery covering up-to-the-minute news, sports and entertainment worldwide, including every statehouse in the United States. In addition, every day AP produces 100 ready-to-air video packages, produced by their staff from raw footage captured at news events. These packages, known as Consumer Ready Videos, along with AP’s video archive, will be available on Shutterstock Premier in the U.S. later this year.
It is an honor to work with such an established and trusted newsgathering organization and to offer our U.S. enterprise customers high-quality, up-to-the minute breaking news imagery.
Ben is the senior vice president of business development at Shutterstock.