AP Vice President Michael Fabiano shares his thoughts from the annual NAB Show and explains how we’re working to evolve the daily newsroom workflow by producing stories in a centralized manner.
Last month, I attended the annual NAB Show in Las Vegas, where despite the large size of the convention hall, the technology was as small as ever.
Cameras, drones, microphones and editing and transmission equipment can now fit into a small pouch, greatly increasing the ability of journalists to report and produce from the field.
Along with your basic smartphone, these gadgets feed into the still-complex business workflows needed to create the news and entertainment content that audiences watch daily. And as media outlets continue to consolidate, content production and management will shift, as well.
At AP, we’re working to evolve the daily newsroom workflow by bringing together text, video and image elements that can be centrally published and distributed. Today, our ENPS newsroom system powers more than 900 newsrooms around the world.
Content creators use ENPS to manage rundowns, adjust minute by minute the order of stories and ensure that text, video and images are cleared for use and ready to air.
At this year’s NAB Show, amid evolving reporting workflows, we went one step further with a prototype for story-centric production that will benefit both linear newscasts and digital content systems.
The next evolution of ENPS will better enable content producers to:
- Connect digital content to broadcast more seamlessly.
- Create stories for multiple use cases before initial distribution.
- Capture metrics for the entire life of a story to demonstrate full reach across all platforms.
Increasingly, ENPS is keeping the story as the focal point no matter the platform. Today, on-air packages might have different elements than desktop or mobile versions. Our goal is to build a world in which stories are constructed in varying formats with distribution options for multiple platforms.
Maximizing the efficiency of the content creation process better utilizes resources and allows journalists to take advantage of the larger number of platforms stories live on. Centralized analytics for digital and broadcast then allow them to determine the efficacy of stories and whether there are any larger trends in audience consumption patterns.
We look forward to the journalism produced when all newsrooms have these capabilities.
To learn more about ENPS, visit enps.com or sign up below to receive a demo for your newsroom.
Michael is the vice president of local media markets for The Associated Press.